Price alone doesn't tell you if a treatment is worth doing. Two treatments can be priced the same and be nowhere near equally profitable, once you account for the minutes they take and what they really cost to deliver. Drag the dials below to price up any treatment on your menu.
The treatment
$150
$10$1,000
$25
$0$200
≈ 18% of net treatment revenue
$55
$20/hr$80/hr
45 min
10 min120 min
45 min
10 min120 min
The Dermalux add-on
$75
$50$150
$0
$0$200
≈ 0% of net Dermalux revenue
$55
$20/hr$80/hr
20 min
10 min120 min
0 min
0 min30 min
The upsell
$0
$0$400
The docket
what's left once the real costs come out
Treatment
Price charged (GST inc.)$150.00
Less: GST (10%)$13.64
Net treatment revenue$136.36
Treatment time45 min
Less: cost of goods (18% of net)$25.00
Less: therapist time (45 min @ $55/hr)$41.25
Treatment profit$70.11
Dermalux add-on
Dermalux price (GST inc.)$75.00
Less: GST (10%)$6.82
Net Dermalux revenue$68.18
Treatment time20 min
Less: cost of goods (0% of net)$0.00
Less: therapist time (0 min @ $55/hr)$0.00
Dermalux profit$68.18
Retail
Retail sold (GST inc.)$0.00
Less: GST (10%)$0.00
Less: cost of goods (50%)$0.00
Retail profit$0.00
Total profit, this visit$138.30
Total treatment time65 min
Profit per minute$2.13
≈ per chair-hour$127.66
How this is worked out: GST is calculated at 10% and backed out of both the treatment price and the retail sale value. Cost of goods is entered directly in dollars and deducted from the GST-exclusive treatment revenue — the docket also shows what that cost of goods works out to as a share of net revenue, as a sanity check. Labour cost is calculated on therapist time (the minutes the therapist is actually engaged), not treatment time — so genuine downtime, such as a mask or device processing on its own, isn't charged as paid labour. Profit per minute is still measured against treatment time (minutes the client occupies the room), since that's the fixed capacity constraint on your appointment book. Retail profit assumes a 50% gross margin on the GST-exclusive retail value and adds no chair time. This is a contribution margin — it covers the direct cost of the treatment only, not a share of rent, admin, marketing or other fixed overheads, and it does not include the amortised cost of any device or equipment used to perform the treatment. Use it to compare treatments against each other on equal terms, not as a substitute for full profit-and-loss accounting.
